Applying the Omnichannel Social Marketing Approach to Promote Savings
Wednesday, November 5, 2025 at 5:15 PM–5:25 PM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing
This presentation is an emprirical research that tests the application of the Omnichannel Social Marketing Approach. The empirical research is conducted with the promotion of savings in mobile apps.