World Social Marketing Conference 2025

Applying the Omnichannel Social Marketing Approach to Promote Savings

Wednesday, November 5, 2025 at 5:15 PM–5:25 PM CET

Seminario 1 - Faculty of Economics

Programme Listing

This presentation is an emprirical research that tests the application of the Omnichannel Social Marketing Approach. The empirical research is conducted with the promotion of savings in mobile apps.

World Social Marketing Conference 2025

Applying the Omnichannel Social Marketing Approach to Promote Savings

Programme Listing

Presenters

Beatriz Casais, University of Minho

Authors

Beatriz Casais, University of Minho

Marta Gonçalves, University of Minho