World Social Marketing Conference 2025

Applying the Omnichannel Social Marketing Approach to Promote Savings

Wednesday, November 5, 2025 at 5:15 PM–Friday, November 7, 2025 at 5:25 PM CET

Seminario 1 - Faculty of Economics

Primary Contact

Beatriz Casais, University of Minho

Presenters

Beatriz Casais, University of Minho

Authors

Beatriz Casais, University of Minho

Marta Gonçalves, University of Minho