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World Social Marketing Conference 2025

Applying the Omnichannel Social Marketing Approach to Promote Savings

Wednesday, November 5, 2025 at 5:15 PM–5:25 PM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing

This presentation is an emprirical research that tests the application of the  Omnichannel Social Marketing Approach. The empirical research is conducted with the promotion of savings in mobile apps.

Presenters

Beatriz Casais, University of Minho

Authors

Beatriz Casais, University of Minho
Marta Gonçalves, University of Minho
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