World Social Marketing Conference 2025

This session will explore how behaviour change and social marketing can be harnessed to address persistent health and wellbeing inequalities between Indigenous and non-Indigenous Australians. Drawing on nationally representative data and real-world behavioural insights, attendees will learn how structural determinants, cultural responsiveness, and intergenerational disadvantage shape health outcomes. Whether you're a policymaker, practitioner, or researcher, this session offers practical frameworks, evidence-based tools, and compelling findings that demonstrate how to drive meaningful, community-led change in complex health systems.