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World Social Marketing Conference 2025

Understanding the Gap: Health & Wellbeing Inequalities Between Indigenous and Non-Indigenous Australians

Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing

This session will explore how behaviour change and social marketing can be harnessed to address persistent health and wellbeing inequalities between Indigenous and non-Indigenous Australians. Drawing on nationally representative data and real-world behavioural insights, attendees will learn how structural determinants, cultural responsiveness, and intergenerational disadvantage shape health outcomes. Whether you're a policymaker, practitioner, or researcher, this session offers practical frameworks, evidence-based tools, and compelling findings that demonstrate how to drive meaningful, community-led change in complex health systems.

Presenters

Dr Jessica Amy Harris, Griffith Business School and Griffith University

Authors

Dr Jessica Amy Harris, Griffith Business School and Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
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