World Social Marketing Conference 2025

This session explores the intersectional challenges faced by women with disabilities in the labour market and the role of Social Marketing and Behavioural Economics in addressing them. Through analysis of real campaigns in Spain, attendees will gain insights into message framing (positive vs. negative) and digital engagement strategies that can foster empowerment and inclusion. This session is ideal for researchers, practitioners, and policymakers interested in inclusive communication, behavioural change, and labour market equity.