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World Social Marketing Conference 2025

Social Marketing, Inclusion and Women with Disabilities: Some Spanish Experiences

jeudi 6 novembre 2025 à 16:20–16:30 CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing

This session explores the intersectional challenges faced by women with disabilities in the labour market and the role of Social Marketing and Behavioural Economics in addressing them. Through analysis of real campaigns in Spain, attendees will gain insights into message framing (positive vs. negative) and digital engagement strategies that can foster empowerment and inclusion. This session is ideal for researchers, practitioners, and policymakers interested in inclusive communication, behavioural change, and labour market equity.

Presenters

Marco Antonio Cruz-Morato, University of Málaga
Beatriz Casais, University of Minho

Authors

Marco Antonio Cruz-Morato, University of Málaga
Beatriz Casais, University of Minho
Carmen Dueñas-Zambrana, University of Málaga
Carla Rodríguez Sánchez, University of Alicante
Franco Sancho Esper, PhD, University of Alicante
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