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World Social Marketing Conference 2025

Inclusive Social Protection: Behavioural Research Advancing Diversity, Equity, and Accessibility

jeudi 6 novembre 2025 à 15:55–16:15 CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing

This session will showcase how behavioural research and social marketing can enhance inclusivity and accessibility in social protection systems. Using a case study from Oman’s Social Protection Fund, we’ll explore strategies to overcome barriers like misinformation, digital exclusion, and trust issues, especially for marginalized groups. Attendees will learn how evidence-based insights can inform policy design, improve service uptake, and promote equity in social protection, making it relevant for policymakers, practitioners, and researchers in the field.

Presenters

Jude Khalaf, MAGENTA

Authors

Jude Khalaf, MAGENTA
Chargement en cours …