World Social Marketing Conference 2025

Discover how Social Marketing was used to uncover community-driven insights into women's mobility and leadership in Jordan—beyond traditional assumptions and top-down narratives. This session explores a practical, culturally grounded approach to understanding complex social behaviors and designing strategies for equity and inclusion. Attendees will gain actionable lessons on applying Social Marketing in sensitive environments, making this session especially relevant for those working on gender equity, behavioral change, and locally led development solutions.