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World Social Marketing Conference 2025

Innovative Rhino Horn Demand Reduction Initiative Combining Art with Science

Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

A compelling session on an innovative evidence-based rhino horn demand reduction initiative that blends art and science to curb demand in Vietnam driving the poaching crisis. Learn how impact can be amplified by the power of art.

Explore how behavioural science, and culturally relevant messaging are combined to shift consumer attitudes and affect social norms.

See an exclusive premiere of the paintings of this initiative. Hear innovative perspectives on demand-side solutions to combat illegal wildlife trade with a multi-disciplinary approach.

Presenters

Nayana Rathmalgoda BSc Veterinary Bioscience, The Behaviour Change Renaissance

Authors

Nayana Rathmalgoda BSc Veterinary Bioscience, The Behaviour Change Renaissance
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