World Social Marketing Conference 2025

A compelling session on an innovative evidence-based rhino horn demand reduction initiative that blends art and science to curb demand in Vietnam driving the poaching crisis. Learn how impact can be amplified by the power of art.

Explore how behavioural science, and culturally relevant messaging are combined to shift consumer attitudes and affect social norms.

See an exclusive premiere of the paintings of this initiative. Hear innovative perspectives on demand-side solutions to combat illegal wildlife trade with a multi-disciplinary approach.