Passer au contenu principal
logo

World Social Marketing Conference 2025

Raising a Glass to Sustainability: Alcohol and Climate Change

vendredi 7 novembre 2025 à 10:00–10:20 CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

This research explores the link between alcohol and climate change concerns among university students. Surveys, and subsequent focus groups, of over 230 students revealed high concern for climate change but low knowledge of alcohol's carbon footprint and minimal association between the issues. Cluster analysis identified four distinct groups based on climate concerns and sobriety curiosity. Results, including interventions (4Ps), are discussed to support social marketers involved with public health and environmental sustainability campaigns aiming to create links between these issues. 

Presenters

Dr. D. Scott Borden, IE University

Authors

Dr. D. Scott Borden, IE University
Chargement en cours …