World Social Marketing Conference 2025

By attending this session, stakeholders can:

• gain insights into the latest research on young consumers' attitudes and behaviours towards plant-based (PB) products, from an emerging economy,
• develop effective social marketing strategies and targeted interventions to promote PB product and sustainable consumption.

This session will contribute to sustainable development and enhance the impact of policies and social marketing efforts by understanding the factors driving young consumers' PB product purchase intentions.