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World Social Marketing Conference 2025

Young consumers’ plant-based product purchase intentions during the climate crisis

Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

By attending this session, stakeholders can:

This session will contribute to sustainable development and enhance the impact of policies and social marketing efforts by understanding the factors driving young consumers' PB product purchase intentions.

Presenters

Dr Jenasha Tooray, University of KwaZulu-Natal
Prof Debbie Ellis, University of KwaZulu-Natal

Authors

Dr Jenasha Tooray, University of KwaZulu-Natal
Prof Debbie Ellis, University of KwaZulu-Natal
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