Young consumers’ plant-based product purchase intentions during the climate crisis
Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing
By attending this session, stakeholders can:
- gain insights into the latest research on young consumers' attitudes and behaviours towards plant-based (PB) products, from an emerging economy,
- develop effective social marketing strategies and targeted interventions to promote PB product and sustainable consumption.
This session will contribute to sustainable development and enhance the impact of policies and social marketing efforts by understanding the factors driving young consumers' PB product purchase intentions.