World Social Marketing Conference 2025

Green Perceived Values in Germany, Greece, and Spain

Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET

Ernest Lluch - Faculty of Economics

Programme Listing

Through this research, attendees will learn:

Assess organic food by the perceived value they offer through the Theory of Consumption Values.
Know how organic food markets in Spain, Greece and Germany work.
Learn the application of combined methodologies such as PLS-SEM and fsQCA.

Presenters

Oliver Torres-Reynoso, Universidad de León

Authors

Oliver Torres-Reynoso, Universidad de León

Silvia Fernández-Martínez, Universidad de León

Carmen Rodríguez-Santos, Universidad de León

Jesús García-Madariaga, Universidad Complutense de Madrid