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World Social Marketing Conference 2025

Environmental responsibility in action? Expert views on government environmental communication

Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

This session explores how governments communicate their role in tackling climate change and how responsibility claims—whether individual, governmental, or collective—are shaped. Drawing on expert interviews with Dutch and Belgian environmental communication researchers and practitioners, the study uncovers practical dilemmas, institutional constraints, and strategic decisions behind climate messaging. Participants will gain insight into how trust, political context, and policy structures shape government campaigns and what this means for effective, equitable climate communication. The session offers both theoretical reflection and actionable guidance for social marketers, policy communicators, and researchers aiming to craft messages that resonate, empower, and align with institutional accountability.

Presenters

Ibe Delvaux, Vrije Universiteit Brussel and imec-SMIT

Authors

Ibe Delvaux, Vrije Universiteit Brussel and imec-SMIT
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