World Social Marketing Conference 2025

Discover how low-cost, empathy-driven signage helped reduce wildlife-vehicle collisions in macropod hotspots. This session presents a mixed-methods evaluation of a real-world intervention, highlighting strong community engagement, high message recall, and self-reported behaviour change. Learn how emotional, place-based messaging can prompt safer driving and complement broader conservation strategies, valuable insights for practitioners seeking scalable, behaviourally informed solutions to environmental and road safety challenges