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World Social Marketing Conference 2025

From Visitor Studies to Behavioural Science: Building a Conservation Hub

Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

In this presentation, discover Zoomarine Portugal's journey from basic visitor studies to establishing the first IUCN SSC Center for Species Survival on Behaviour Change. Learn how a zoological institution developed research in conservation psychology and implemented evidence-based interventions. Explore practical applications of psychological frameworks to conservation and how strategic partnerships can transform local initiatives into global platforms. This session offers a roadmap for integrating behavioural sciences into conservation practices to effectively promote species protection.

Presenters

Joao Neves, Zoomarine Portugal

Authors

Isa Pinho, Zoomarine Portugal
Edgar Ribeiro, Zoomarine Portugal
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