World Social Marketing Conference 2025

In this presentation, discover Zoomarine Portugal's journey from basic visitor studies to establishing the first IUCN SSC Center for Species Survival on Behaviour Change. Learn how a zoological institution developed research in conservation psychology and implemented evidence-based interventions. Explore practical applications of psychological frameworks to conservation and how strategic partnerships can transform local initiatives into global platforms. This session offers a roadmap for integrating behavioural sciences into conservation practices to effectively promote species protection.