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World Social Marketing Conference 2025

Waste Sorting Practices in Disadvantaged Neighborhoods: COM-B Model

Friday, November 7, 2025 at 10:25 AM–10:45 AM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

This session presents a qualitative study on waste sorting behaviors in Frenchdisadgentaged neibhborhoods (areas with socio-economic difficulties, high unemployment rates, low income and social housing), using the COM-B model. It highlights the structural, social, and motivational barriers residents face, offering insights into how social marketing can better address inequalities in environmental behavior change. Attendees will discover context-specific findings and discuss how to design inclusive, impactful interventions.

Presenters

Dr. Nawel FELLAH-DEHIRI, AgroParisTech, Université Paris-Saclay, UMR PSAE

Authors

Dr. Nawel FELLAH-DEHIRI, AgroParisTech, Université Paris-Saclay, UMR PSAE
Sandrine RAFFIN, LinkUP Factory
Lina BACHIRI, LinkUP Factory
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