Waste Sorting Practices in Disadvantaged Neighborhoods: COM-B Model
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET add to calendar
Ernest Lluch - Faculty of Economics
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This session presents a qualitative study on waste sorting behaviors in Frenchdisadgentaged neibhborhoods (areas with socio-economic difficulties, high unemployment rates, low income and social housing), using the COM-B model. It highlights the structural, social, and motivational barriers residents face, offering insights into how social marketing can better address inequalities in environmental behavior change. Attendees will discover context-specific findings and discuss how to design inclusive, impactful interventions.