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World Social Marketing Conference 2025

Ecological Commitment and Gender in Sustainable Fashion Consumption

Friday, November 7, 2025 at 1:50 PM–2:10 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

The session offers both theoretical contributions and practical implications for marketers and policymakers aiming to design more effective, inclusive sustainability strategies. Ideal for scholars in consumer behavior, sustainability, gender studies, and fashion marketing, this session will equip participants with actionable knowledge for fostering responsible and value-aligned consumption. Attendees will gain insights into the psychological and cultural drivers of green consumer behavior, the role of eco-labels and green communication, and why men and women engage differently with sustainable fashion.

Presenters

Li Qin, Fairleigh Dickinson University, NY, USA
María D. De-Juan-Vigaray

Authors

Li Qin, Department of Accounting, Taxation, Law, and Information Systems, Silberman College of Business, Fairleigh Dickinson University, NY, USA
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