World Social Marketing Conference 2025

The session offers both theoretical contributions and practical implications for marketers and policymakers aiming to design more effective, inclusive sustainability strategies. Ideal for scholars in consumer behavior, sustainability, gender studies, and fashion marketing, this session will equip participants with actionable knowledge for fostering responsible and value-aligned consumption. Attendees will gain insights into the psychological and cultural drivers of green consumer behavior, the role of eco-labels and green communication, and why men and women engage differently with sustainable fashion.