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World Social Marketing Conference 2025

Sustainable fashion, are you feeling it?Exploring emotions in sustainable fashion

viernes, el 7 de noviembre de 2025 a las 13:25–13:45 CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

Drawing on two UK-based studies with over 1,000 participants, this presentation explores how emotions influence individuals to adopt sustainable fashion behaviours. Attendees will gain valuable insights into the psychological mechanisms driving individuals to consume fashion in a more sustainable way. The session offers practical strategies for fostering meaningful behaviour change, making it especially relevant for academics and social marketers interested in transforming the fashion industry. 

Presenters

Irene Garnelo Gómez, IQS, Universitat Ramon Llull, Spain

Authors

Irene Garnelo Gómez, IQS, Universitat Ramon Llull, Spain
Anastasiya Saraeva, Henley Business School, University of Reading, UK
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