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World Social Marketing Conference 2025

Ethnography as a resource to Com-B : "La Réunion" case

vendredi 7 novembre 2025 à 10:50–11:10 CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

This session explores how ethnographic research enriches the COM-B behavior change model through a case study on Réunion Island. Attendees will gain insights into how cultural identities, food practices, and social dynamics shape dietary behaviors in disadvantaged communities. By integrating deep cultural context with a proven intervention framework, the session offers practical strategies for designing more effective, culturally resonant public health initiatives. Ideal for researchers, policymakers, and practitioners seeking impactful, equity-focused behavior change approaches.

 

Presenters

Patricia Gurviez, Institut du Marketing Social

Authors

Sophie McGannan, FLVS Vivons-en-Forme
Stéphane Sibalo, FLVS Vivons-en-Forme
Chargement en cours …