World Social Marketing Conference 2025

This session explores how ethnographic research enriches the COM-B behavior change model through a case study on Réunion Island. Attendees will gain insights into how cultural identities, food practices, and social dynamics shape dietary behaviors in disadvantaged communities. By integrating deep cultural context with a proven intervention framework, the session offers practical strategies for designing more effective, culturally resonant public health initiatives. Ideal for researchers, policymakers, and practitioners seeking impactful, equity-focused behavior change approaches.