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World Social Marketing Conference 2025

Ethnography as a resource to Com-B : "La Réunion" case

Friday, November 7, 2025 at 10:50 AM–11:10 AM CET
Ernest Lluch - Faculty of Economics

Primary Contact

Patricia Gurviez, Institut du Marketing Social

Presenters

Patricia Gurviez, Institut du Marketing Social

Authors

Sophie McGannan, FLVS Vivons-en-Forme
Stéphane Sibalo, FLVS Vivons-en-Forme
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