World Social Marketing Conference 2025

This session explores how consumers experience artificial intelligence not just functionally, but socially, sometimes feeling emotionally disconnected, other times forming human-like bonds. Based on experimental research, it reveals how consumer attitudes, identity motivations, and interaction contexts shape AI perception. Attendees will gain insights into reducing alienation and enhancing trust in AI systems. Ideal for professionals designing responsible, emotionally intelligent AI social experience strategies that strengthen engagement and brand-consumer relationships.