Skip to main content
logo

World Social Marketing Conference 2025

Modern Family, Digital Dilemmas-ScreenTime as a Contested Value Cocreation Practice

Friday, November 7, 2025 at 11:40 AM–12:00 PM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing

This presentation explores the complex realities of screen time for young children in a post-pandemic world. Drawing on a systematic review and the Contested Value Cocreation Practice (VCP) framework, it highlights how current approaches place an overemphasis on parental behaviour, overlooking the broader structural and systemic barriers that shape screen use. Findings point to the need for more realistic, inclusive strategies that reflect the lived realities of families—particularly those from culturally and linguistically diverse backgrounds—and inform more effective, equity-focused policy.

Presenters

Nadia Zainuddin, Australian Association of Social Marketing

Authors

Nadia Zainuddin, Australian Association of Social Marketing
Paul Jindalucksawong, University of Wollongong
Kim Feddema, Edith Cowan University
Punitha Arjunan, NSW Health South Western Sydney Local Health District
Ngoc (Kelis) Nguyen, University of Wollongong
Loading…