World Social Marketing Conference 2025

Attendees will learn practical, research-backed strategies to address consumer bullying on social media brand pages. Two large-scale experiments compare multiple interventions—such as ignoring, removing comments, issuing public warnings, redirecting discussions, or engaging bullies privately—and demonstrate how each approach affects brand reputation, community well-being, and perceived fairness. Ideal for social media managers, policy makers, and regulators, this session highlights how proportionate, evidence-driven responses can foster safer digital spaces and cultivate user trust.