Skip to main content
logo

World Social Marketing Conference 2025

Can blockchain-based supply chains increase consumer food literacy and empowerment?

Friday, November 7, 2025 at 10:25 AM–10:45 AM CET add to calendar
Seminario 1 - Faculty of Economics
Programme Listing

Research suggests that blockchain-based supply chains (BBSCs) can enhance trust and empower consumers by improving food literacy. Yet, most existing studies rely on simulations or hypothetical scenarios rather than real-world applications. To address this gap, this study explores consumer reactions to BBSCs actually implemented. During this session, we will have the opportunity to discuss if BBSCs can increase consumers’ food literacy and empowerment or if they lack a clear social marketing approach to concretely involve consumers

Presenters

lucie Sirieix, L’Institut Agro Montpellier, UMR MoISA

Authors

Florent Saucede, L’Institut Agro Montpellier, UMR MoISA
Archana Kumar, Feliciano School of Business, Montclair State University, United States
Lucie SIRIEIX
Loading…