World Social Marketing Conference 2025

In this session, discover how mega-events like the Olympics can amplify behavior change through strategic campaigns. Using AB InBev’s Smart Drinking initiative as a case study, we'll explore how to effectively leverage brand-led actions, regulatory compliance, and social norms to promote responsible behavior. Attendees will gain practical insights into creating impactful campaigns that resonate with consumers and stakeholders, blending behavioral science, brand equity, and legal sensitivity for meaningful results. Don't miss out on actionable strategies for large-scale social marketing success!