World Social Marketing Conference 2025

When it comes to the communication of environmental issues, the way a message is framed is key to whether it has an impact on the intended audience. This presentation explores two decades of research on message framing in environmental communication, highlighting what's worked, what hasn't, and how emerging approaches—such as regulatory fit—can enhance message persuasiveness. Attendees will gain insights to inform the design of more impactful sustainability and climate change communications.