Paradoxes in brand Narratives : Stakeholder Perspectives on CSM initiatives
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET
Vicens Vives - Faculty of Economics
Primary Contact
Jacqueline Boysselle, Montpellier Business School
Presenters
Jacqueline Boysselle, Montpellier Business School
Authors
Jacqueline Boysselle, Montpellier Business School
Stéphanie FEIEREISEN, Montpellier Business School
Victoria-Sophie Osburg, Catholic University of Eichstätt-Ingolstad
Paul Issock, University of the Witwatersrand, Johannesburg
