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World Social Marketing Conference 2025

Rainbow Cause related Marketing: Washing or not Washing

Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET
Seminario 3 - Faculty of Economics

Primary Contact

Sandra Gomes, IPAM and CETRAD

Presenters

Sandra Gomes, IPAM and CETRAD
Mafalda Nogueira, IPAM, CETRAD

Authors

Sandra Gomes, IPAM and CETRAD
Mafalda Nogueira, IPAM, CETRAD
Silvia Rodrigues, IPAM
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