World Social Marketing Conference 2025

Centering Communities in Research: How Transdisciplinary Frameworks Better Leverage Disaggregated Data for Equity-Driven Solutions

Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET

Seminario 4 - Faculty of Economics

Programme Listing

This session will provide helpful insight into the benefits of using a transdisciplinary approach to social marketing research by:

define key differences between transdisciplinary research and non-transdisciplinary research
understand the value of transdisciplinary research on the quality of research findings
highlighting the importance of non-academic authorship within transdisciplinary research

Presenters

Janelle Marietta, PhD Candidate, University of Lethbridge

Authors

Janelle Marietta, University of Lethbridge

Debra Z. Basil, University of Lethbridge

Makayla Koshuta, University of Lethbridge