Exploring the VIVACE brand equity model
Thursday, November 6, 2025 at 4:20 PM–4:30 PM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing
This session will be relevant for researchers and practitioners that are interested in health branding. More specifically, this work will interest attendees that are looking for ways of preventing smoking and vaping behaviours among adolescents. This work will also be interesting for those who are looking for innovative social marketing approaches.