World Social Marketing Conference 2025

This session will present eye-opener case study as it will expose how surrogate advertising of tobacco —disguised as pan masala and mouth fresheners—undermines public health laws using celebrity influence. Attendees from multiple streams will gain actionable insights into policy gaps, media manipulation tactics, and innovative social marketing strategies that can be used to counter the surrogate-culprits.

 It will demonstrate a replicable model that can drive behavioral change and regulatory reform in environments where harmful industries exploit legal loopholes.