Take back control from smoking
Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing
How audience insights were used to develop a successful social marketing campaign which increased use of smoking cessation services.
How we applied the Fogg behaviour change model to the problem of encouraging people who smoke with low confidence in their ability to quit with evidence-based cessation supports.
Why and how a campaign needs to adapt to meet the audience needs in a changing smoking cessation landscape.