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World Social Marketing Conference 2025

Take back control from smoking

Thursday, November 6, 2025 at 2:20 PM–2:40 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

How audience insights were used to develop a successful social marketing campaign which increased use of smoking cessation services.
How we applied the Fogg behaviour change model to the problem of encouraging people who smoke with low confidence in their ability to quit with evidence-based cessation supports.
Why and how a campaign needs to adapt to meet the audience needs in a changing smoking cessation landscape.

Presenters

Darina Carr, Health Service Executive

Authors

Darina Carr, Health Service Executive
Rachel Wright, Health Service Executive
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