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World Social Marketing Conference 2025

Effects of the VIVACE campaign on adolescents’ smoking and vaping

Thursday, November 6, 2025 at 1:30 PM–1:50 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

This session will be relevant for researchers and practitioners that are interested in health promotion among young populations. More specifically, this work will interest attendees that are looking for ways of preventing smoking and vaping behaviours among adolescents. This work will also be interesting for those who are looking for innovative social marketing approaches.

Presenters

Prof Ariane Belanger-Gravel, Université Laval

Authors

Prof Ariane Belanger-Gravel, Université Laval
Amelie Brunet, Quebec Council of Tobacco and Health
Stefany Dufour, Université Laval
Dominique Claveau, Quebec Council of Tobacco and Health
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