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World Social Marketing Conference 2025

Senior Sustainable Tourism Behavior: Extending the Goal-Directed Behavior Model

Friday, November 7, 2025 at 11:15 AM–11:35 AM CET
Seminario 2 - Faculty of Economics

Primary Contact

ATTIA ABDELKADER ALI, Assiut University

Presenters

Felipe Ruiz morino, Alicante University

Authors

Carla Rodríguez Sánchez, University of Alicante
Felipe Ruiz morino
Giovanna Bagnato, Department of Management, University of Torino, Corso Unione Sovietica 218bis, Turin, Italy. Department of Marketing, University of Alicante, 03690 San Vicente del Raspeig, Alicante, Spain.
ATTIA ABDELKADER ALI, Assiut University
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