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World Social Marketing Conference 2025

Senior Sustainable Tourism Behavior: Extending the Goal-Directed Behavior Model

Friday, November 7, 2025 at 11:15 AM–11:35 AM CET add to calendar
Seminario 2 - Faculty of Economics
Programme Listing

This session offers an insightful exploration into the factors shaping seniors’ sustainable tourism behaviors through an enhanced goal-directed behavior framework. Attendees will discover how price sensitivity, comfort, and cultural differences influence seniors’ travel intentions across Eastern and Western Europe. We will discuss practical implications for tourism operators and policymakers, focusing on tailored strategies to promote sustainable travel in this growing demographic. Join us to get a better handle on senior travelers’ motivations and learn innovative approaches to support sustainable tourism development in diverse regional contexts. This session is ideal for researchers, practitioners, and policymakers interested in sustainable tourism, aging populations, and behavioral frameworks.

Presenters

Felipe Ruiz morino, Alicante University

Authors

Carla Rodríguez Sánchez, University of Alicante
Felipe Ruiz morino
Giovanna Bagnato, Department of Management, University of Torino, Corso Unione Sovietica 218bis, Turin, Italy. Department of Marketing, University of Alicante, 03690 San Vicente del Raspeig, Alicante, Spain.
ATTIA ABDELKADER ALI, Assiut University
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