Senior Sustainable Tourism Behavior: Extending the Goal-Directed Behavior Model
Programme Listing
This session offers an insightful exploration into the factors shaping seniors’ sustainable tourism behaviors through an enhanced goal-directed behavior framework. Attendees will discover how price sensitivity, comfort, and cultural differences influence seniors’ travel intentions across Eastern and Western Europe. We will discuss practical implications for tourism operators and policymakers, focusing on tailored strategies to promote sustainable travel in this growing demographic. Join us to get a better handle on senior travelers’ motivations and learn innovative approaches to support sustainable tourism development in diverse regional contexts. This session is ideal for researchers, practitioners, and policymakers interested in sustainable tourism, aging populations, and behavioral frameworks.