Leveraging Multicultural Insights for Effective Social Marketing in Malaysia
Thursday, November 6, 2025 at 3:30 PM–3:50 PM CET add to calendar
Seminario 3 - Faculty of Economics
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This session unpacks critical socio-behavioral issues like education gaps, environmental sustainability, and mental health awareness in a multicultural society. Learn from localized campaigns and examining barriers like policy inconsistencies and misaligned perceptions. Gain actionable insights on fostering behavioral change through collaborative strategies and inclusive practices tailored to diverse audiences. Perfect for academics and practitioners, this session highlights pathways for impactful social marketing in complex multicultural settings.