Skip to main content
logo

World Social Marketing Conference 2025

E-waste Escape Plan: Social Marketing Paths to Landfill-Free E-Waste

Friday, November 7, 2025 at 2:40 PM–3:00 PM CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing

Three Learner Objectives:

1. Learn how theory-driven and participatory social marketing frameworks, such as Co-Create—Build—Engage (CBE™) and Creating Collective Solutions (CCS), can be applied to design effective e-waste reduction interventions.

2. Identify key individual and systemic barriers to e-waste recycling, and explain how stakeholder co-creation informs targeted, scalable solutions.

3. Learn how to evaluate the effectiveness of mixed-methods, community-led campaigns in achieving measurable environmental behaviour change, using social marketing benchmark criteria.

Presenters

Yue Xi, Social Marketing @ Griffith and Griffith University

Authors

Yue Xi, Social Marketing @ Griffith and Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
Julia Carins, PhD, Griffith University
Carina Roemer, Social Marketing @ Griffith
Jeawon Kim, United Nations Climate Technology Centre and Network
Loading…