E-waste Escape Plan: Social Marketing Paths to Landfill-Free E-Waste
vendredi 7 novembre 2025 à 14:40–15:00 CET add to calendar
Ernest Lluch - Faculty of Economics
Programme Listing
Three Learner Objectives:
1. Learn how theory-driven and participatory social marketing frameworks, such as Co-Create—Build—Engage (CBE™) and Creating Collective Solutions (CCS), can be applied to design effective e-waste reduction interventions.
2. Identify key individual and systemic barriers to e-waste recycling, and explain how stakeholder co-creation informs targeted, scalable solutions.
3. Learn how to evaluate the effectiveness of mixed-methods, community-led campaigns in achieving measurable environmental behaviour change, using social marketing benchmark criteria.