World Social Marketing Conference 2025

Discover how a simple, joyful walking game is transforming towns into connected, healthier communities. This session showcases Beat the Street’s real-world impact—from increasing physical activity to building trust, belonging, and civic pride—using new tools that measure dignity, wellbeing, and community strength. If you want to see how playful engagement can drive serious change, and leave with ideas you can use in your own setting, this session is for you.