Collective Action to Prevent Youth Vaping in Victoria
Wednesday, November 5, 2025 at 4:00 PM–4:20 PM CET add to calendar
Vicens Vives - Faculty of Economics
Programme Listing
Unclouding the Narrative: A Collective Impact Approach to Preventing Youth Vaping in Victoria
VicHealth is implementing a statewide, prevention-focused initiative to counter the rise of youth vaping using a collective impact model. Through place-based partnerships, youth co-design, and targeted social marketing, the UNCLOUD campaign empowers young people to resist industry influence and make informed choices. This session will explore how systems thinking, youth storytelling, and non-judgemental messaging are shifting behaviours and reframing public health responses to vaping in Australia.