World Social Marketing Conference 2025

Midlife is a pivotal stage that demands greater attention from both academics and practitioners to fully grasp the impact of modifiable lifestyle behaviours on mental health and wellbeing. This study explores how lifestyle factors and health characteristics shape the mental health of Australian women in midlife, providing critical insights for designing targeted interventions. By fostering positive behavioural changes, these interventions seek to enhance wellbeing and support healthier, more fulfilling lives for women during this transformative life stage.