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World Social Marketing Conference 2025

Is it time for a Social Marketing Business Model Framework?

Thursday, November 6, 2025 at 1:55 PM–2:15 PM CET add to calendar
Salon de Grados - Faculty of Economics
Programme Listing

The audience may expect the following:

An introduction to the concept of Business Model Frameworks (BMF) and their relevance to a SM context

A draft SM-focused BMF based on SM principles 

A discussion about the utility of a SM BMF and and its further development

Broadly speaking, the audience may develop an interest about the availabilty of another practical tools that can offer great opportunties for the application and/or teaching of SM

Presenters

Chahid Fourali, The London Metropolitan University

Authors

Chahid Fourali, The London Metropolitan University
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