World Social Marketing Conference 2025

Discover how the innovative HITS social marketing framework (Help, Inform, Train, Sell) was applied to drive healthier eating in an Australian military dining facility. This session will present results from a multi-method evaluation, including eye tracking and plate photography, showing significant dietary improvements. Attendees will gain practical insights into designing performance-oriented nutrition programs and learn how tailored environmental and motivational strategies can enhance health and readiness in high-demand settings. Discover how the innovative HITS social marketing framework was applied to drive healthier eating in an Australian military dining facility. This session will present compelling results from a multi-method evaluation, including eye tracking and plate photography, showing significant dietary improvements. Attendees will gain practical insights into designing performance-oriented nutrition programs and learn how tailored environmental and motivational strategies can enhance health and readiness in high-demand settings. The presentation will also cover the benefits of the HITS framework for creating comprehensive social marketing programs.