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World Social Marketing Conference 2025

Fuelling Performance: Social Marketing for Healthier Eating in Military Messes

Friday, November 7, 2025 at 1:00 PM–1:20 PM CET add to calendar
Vicens Vives - Faculty of Economics
Programme Listing

Discover how the innovative HITS social marketing framework (Help, Inform, Train, Sell) was applied to drive healthier eating in an Australian military dining facility. This session will present results from a multi-method evaluation, including eye tracking and plate photography, showing significant dietary improvements. Attendees will gain practical insights into designing performance-oriented nutrition programs and learn how tailored environmental and motivational strategies can enhance health and readiness in high-demand settings. Discover how the innovative HITS social marketing framework was applied to drive healthier eating in an Australian military dining facility. This session will present compelling results from a multi-method evaluation, including eye tracking and plate photography, showing significant dietary improvements. Attendees will gain practical insights into designing performance-oriented nutrition programs and learn how tailored environmental and motivational strategies can enhance health and readiness in high-demand settings. The presentation will also cover the benefits of the HITS framework for creating comprehensive social marketing programs. 

Presenters

Julia Carins, PhD, Griffith University

Authors

Anna Kitunen, Griffith University
David Fechner, Griffith University
Renata Anibaldi, Griffith University
Alana Heafala, Griffith University
Melissa Dalley, Griffith University
Sharyn Rundle-Thiele, Social Marketing @ Griffith and Griffith University
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