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World Social Marketing Conference 2025

Using the Stages of Change to Tackle Problem Drinking

jeudi 6 novembre 2025 à 15:55–16:15 CET add to calendar
Seminario 4 - Faculty of Economics
Programme Listing

You've probably heard of the Stages of Change. This session will present a case study of the Transtheoretical Model in practice. Learn how a segmented approach targeted to people's readiness to change helped shape an intervention to address problem drinking in Central Maryland in the United States. We'll show how a nonjudgmental, harm-reduction approach can leverage foot-in-the-door effect to build trust and help people break through denial and begin the first steps of their journey. 

Presenters

Sara Isaac, Marketing for Change

Authors

Sara Isaac, Marketing for Change
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