World Social Marketing Conference 2025

This study provides a framework to develop social media messages according to sentiment and message type for different users. Attendees will gain actionable insights into which message strategies work best for different user groups such as health professionals, influencers and researchers and how to craft more effective digital health campaigns. Ideal for social marketers, public health communicators, and campaign designers, this session offers practical, data-driven guidance to help you optimise your messaging for maximum reach and impact in times of crisis and beyond.