World Social Marketing Conference 2025

In this session, you'll explore AB InBev’s decade-long journey with Smart Drinking—an ambitious global program to promote moderation, empower consumer choice, and rpromote balanced lifestyle. Learn how the company used marketing, innovation, and partnerships to drive real behavior change and business growth. Discover what’s next as AB InBev evolves its approach to meet rising consumer expectations a. If you're interested in how brands can drive behavior change through social norms while growing, this session offers valuable insights.