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World Social Marketing Conference 2025

Influencing healthier behaviours through digital nudges

Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET add to calendar
Seminario 4 - Faculty of Economics
Programme Listing

Discover how Singapore's Health Promotion Board enhanced health engagement through AI-powered personalised digital nudges. This session shares practical insights from implementing a Smart Automated Marketing system that combines behavioural science with machine learning to encourage sustained healthy behaviours. Learn how digital nudges can effectively support population health initiatives. Valuable for health marketers, digital strategists, and behavioural practitioners seeking innovative approaches to health engagement.

Presenters

Ng Kwok Lun Colin, Health Promotion Board, Singapore

Authors

Ng Kwok Lun Colin, Health Promotion Board, Singapore
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