World Social Marketing Conference 2025

Explore how SKY Girls uses an empowerment-based, audience-led approach to drive behaviour change across multiple health and social issues. This session offers practical insights into co-creating content with young people, leveraging digital feedback loops, and building peer-led storytelling. Learn how to design campaigns that resonate through an optimal multimedia mix and surround-sound messaging. Ideal for practitioners seeking scalable, youth-focused strategies grounded in co-creation, relevance, and real-time engagement