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World Social Marketing Conference 2025

One Platform, One Brand: Tackling Multiple Social and Health Issues

Thursday, November 6, 2025 at 2:45 PM–3:05 PM CET add to calendar
Vicens Vives - Faculty of Economics
Programme Listing

Explore how SKY Girls uses an empowerment-based, audience-led approach to drive behaviour change across multiple health and social issues. This session offers practical insights into co-creating content with young people, leveraging digital feedback loops, and building peer-led storytelling. Learn how to design campaigns that resonate through an optimal multimedia mix and surround-sound messaging. Ideal for practitioners seeking scalable, youth-focused strategies grounded in co-creation, relevance, and real-time engagement

Presenters

Rosie Serlin, Good Business
Justine Bahoumina, Good Business
Mmapula Sedie, SKY Girls and Social Dialogue Organisation
Edna Njeri, Tandem Network

Authors

Alice Railton, Good Business
Larissa Persons, Good Business
Rosie Serlin, Good Business
Justine Bahoumina, Good Business
Mmapula Sedie, SKY Girls and Social Dialogue Organisation
Svetlana Polikarpova, Tandem Network
Edna Njeri, Tandem Network
Bharat Tavares
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