Empowering Young Adults to Embrace a Plant-Based Diet through Marketing
Friday, November 7, 2025 at 1:50 PM–2:10 PM CET add to calendar
Vicens Vives - Faculty of Economics
Programme Listing
Join us for an engaging session on the power of youth-driven digital marketing in health promotion. This presentation showcases two innovative campaigns developed by young adults in the Netherlands to encourage plant-based eating among their peers. Attendees will gain insights into the role of social marketing in behavior change, the effectiveness of peer-led initiatives, and the impact of psychological response testing in designing impactful health campaigns.