Empowering Young Adults to Embrace a Plant-Based Diet through Marketing
viernes, el 7 de noviembre de 2025 a las 13:50–14:10 CET add to calendar
Vicens Vives - Faculty of Economics
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Join us for an engaging session on the power of youth-driven digital marketing in health promotion. This presentation showcases two innovative campaigns developed by young adults in the Netherlands to encourage plant-based eating among their peers. Attendees will gain insights into the role of social marketing in behavior change, the effectiveness of peer-led initiatives, and the impact of psychological response testing in designing impactful health campaigns.