World Social Marketing Conference 2025
Empowering Young Adults to Embrace a Plant-Based Diet through Marketing
Vicens Vives - Faculty of Economics
Programme Listing
Join us for an engaging session on the power of youth-driven digital marketing in health promotion. This presentation showcases two innovative campaigns developed by young adults in the Netherlands to encourage plant-based eating among their peers. Attendees will gain insights into the role of social marketing in behavior change, the effectiveness of peer-led initiatives, and the impact of psychological response testing in designing impactful health campaigns.
Presenters
Jennifer Cakir, The Hague University of Applied Sciences
Dr. Machteld van Lieshout, The Hague University of Applied Sciences
Wendy Scholtes - Bos, The Hague University of Applied Sciences
Authors
Jennifer Cakir, The Hague University of Applied Sciences
Wendy Scholtes - Bos, The Hague University of Applied Sciences
Dr. Machteld van Lieshout, The Hague University of Applied Sciences
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