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World Social Marketing Conference 2025

Nourishing Food Choices: Empowering Women for Healthier Children in Africa

Friday, November 7, 2025 at 10:50 AM–11:10 AM CET add to calendar
Vicens Vives - Faculty of Economics
Programme Listing

This session explores how MAGENTA and UNICEF are rethinking childhood nutrition in West and Central Africa. Drawing on behavioural research and social marketing insights, we’ll unpack why food access and choices follow urban–rural divides more than national borders—and what this means for programme design. Attendees will learn how audience segmentation and community-led strategies can unlock healthier diets for millions of children. If you’re looking to move beyond traditional nutrition education and design interventions grounded in real behaviour, this session is for you.

Presenters

Clemence Quint, MAGENTA Consulting

Authors

Lauren Braithwaite, MAGENTA Consulting
Clemence Quint, MAGENTA Consulting
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