World Social Marketing Conference 2025

This session explores how MAGENTA and UNICEF are rethinking childhood nutrition in West and Central Africa. Drawing on behavioural research and social marketing insights, we’ll unpack why food access and choices follow urban–rural divides more than national borders—and what this means for programme design. Attendees will learn how audience segmentation and community-led strategies can unlock healthier diets for millions of children. If you’re looking to move beyond traditional nutrition education and design interventions grounded in real behaviour, this session is for you.