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World Social Marketing Conference 2025

Digital Screening and Brief Intervention to Reduce Harmful Alcohol Use

Friday, November 7, 2025 at 11:40 AM–12:00 PM CET add to calendar
Vicens Vives - Faculty of Economics
Programme Listing

Discover how ModeraT, a digital alcohol intervention from Mexico, successfully shifted drinking behaviours through personalised feedback and social marketing design. This session showcases a scalable e-SBI case study that overcame stigma, enhanced equity, and delivered measurable impact, which is ideal for practitioners exploring tech-driven behaviour change in health and community settings.

Presenters

Paul Issock, University of Witwatersrand

Authors

Tom Achoki, Ab in Bev Foundation
Angela Rizzo, Ab in Bev Foundation
Paul Issock, University of Witwatersrand
Elena Cardenas Vargas, Ab in Bev Foundation
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