World Social Marketing Conference 2025
Promoting Digital Mental Health Services: A Systematic Literature Review
Seminario 3 - Faculty of Economics
Programme Listing
Join our session on digital mental health innovations where we dissect social marketing benchmarks and digital drivers that transform intervention outcomes. Drawing on a systematic review of 117 studies, we reveal evidence-based strategies to tackle challenges, enhance user engagement, and encourage sustained adoption of digital mental health interventions - using social marketing principles.
Presenters
A/Professor Sameer Deshpande, Social Marketing @ Griffith
Dr Alexander Campbell, Australian Catholic University
Dr Yen Do, Australian Catholic Univeristy
Authors
Dr Alexander Campbell, Australian Catholic University
Dr Yen Do, Australian Catholic University
Dr Mai Nguyen, Griffith University
Dr Vindhya Nettikumara
A/Professor Sameer Deshpande, Social Marketing @ Griffith
Dr Jonathan King, We Lysn
Dr Haroon Maseeh, Griffith University
Dr Charles Jebarajakirthyactions, Sunway
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