Social Marketing Benchmarks in Plasma Donation: Italian Case Study
Friday, November 7, 2025 at 10:00 AM–10:20 AM CET
Seminario 3 - Faculty of Economics
Primary Contact
Dario Menicagli, University of Florence
Presenters
Dario Menicagli, University of Florence
Authors
Dario Menicagli, University of Florence
Francesco Serti, IMT School for Advanced Studies/University of Alicante
Elisa Betti, University of Florence
Franco Sancho Esper, PhD, University of Alicante
Carla Rodríguez Sánchez, University of Alicante
