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World Social Marketing Conference 2025

Content and Engagement Analysis: Social Media's Impact on Blood Donation

Friday, November 7, 2025 at 10:25 AM–10:45 AM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

Attendees of this session will gain insights into how blood donation organisations can effectively leverage social media platforms to enhance donor recruitment, engagement, and retention. The presentation will explore various and techniques to foster sustained donor participation. Participants will explore how to implement data-driven approaches to personalise campaigns and address the global critical blood supply challenges. This session is ideal for social marketing practitioners seeking innovative methods to boost blood donation rates through digital channels. 

Presenters

Relebohiseng Matubatuba, University of the Witwatersrand

Authors

Relebohiseng Matubatuba, University of the Witwatersrand
Olivia Simoes Lopes, University of the Witwatersrand
Kelsey Connell, University of the Witwatersrand
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