Content and Engagement Analysis: Social Media's Impact on Blood Donation
Friday, November 7, 2025 at 10:25 AM–10:45 AM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing
Attendees of this session will gain insights into how blood donation organisations can effectively leverage social media platforms to enhance donor recruitment, engagement, and retention. The presentation will explore various and techniques to foster sustained donor participation. Participants will explore how to implement data-driven approaches to personalise campaigns and address the global critical blood supply challenges. This session is ideal for social marketing practitioners seeking innovative methods to boost blood donation rates through digital channels.