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World Social Marketing Conference 2025

Content and Engagement Analysis: Social Media's Impact on Blood Donation

Friday, November 7, 2025 at 10:25 AM–10:45 AM CET
Seminario 3 - Faculty of Economics

Primary Contact

Relebohiseng Matubatuba, University of the Witwatersrand

Presenters

Relebohiseng Matubatuba, University of the Witwatersrand

Authors

Relebohiseng Matubatuba, University of the Witwatersrand
Olivia Simoes Lopes, University of the Witwatersrand
Kelsey Connell, University of the Witwatersrand
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