From Evidence to Scale: The Digital Expansion of SBI
Friday, November 7, 2025 at 2:40 PM–3:00 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing
Discover how digital innovation and social marketing are transforming alcohol harm reduction. This session shares early findings from a clinical trial of electronic Screening and Brief Intervention (eSBI) in South Africa and Mexico, introduces an AI-powered motivational chatbot, and highlights a global training initiative for healthcare workers. Learn how evidence, technology, and targeted marketing are driving scalable behavior change in low- and middle-income countries.