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World Social Marketing Conference 2025

From Evidence to Scale: The Digital Expansion of SBI

Friday, November 7, 2025 at 2:40 PM–3:00 PM CET add to calendar
Seminario 3 - Faculty of Economics
Programme Listing

Discover how digital innovation and social marketing are transforming alcohol harm reduction. This session shares early findings from a clinical trial of electronic Screening and Brief Intervention (eSBI) in South Africa and Mexico, introduces an AI-powered motivational chatbot, and highlights a global training initiative for healthcare workers. Learn how evidence, technology, and targeted marketing are driving scalable behavior change in low- and middle-income countries.

Presenters

Angela Rizzo, AB InBev Foundation
Dr. Tom Achoki, MD, PhD, AB InBev Foundation

Authors

Angela Rizzo, AB InBev Foundation
Elena Cardenas Vargas
Leandro Piquet
Josephine Tshabalala
Dr. Tom Achoki, MD, PhD, AB InBev Foundation
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