World Social Marketing Conference 2025

Hear learnings, impact and recommendations from  the Act on Cancer Together  project in Brighton, UK  - a multi-disciplinary partnership aiming to encourage and enable increased cancer screening and knowledge and early presentation of symptoms of cancer in under-represented communities to ultimately reduce inequalities in cancer diagnosis and mortality.  The presentation will share the 'difference that makes the difference' - the project's targeted collective action - everybody working together for the communities who need it most, including the community itself.